RAC Verification Program
Build Trust. Demonstrate Compliance. Get Verified.
The Responsible Advertising Coalition (RAC) Verification Program helps agencies demonstrate their commitment to quality, compliance, and responsible advertising practices.
By becoming RAC Verified, your agency will stand out as a trusted partner to publishers, advertisers, and platforms.
Why Get Verified?
- Showcase your agency's credibility and compliance
- Differentiate your agency in a competitive market
- Gain visibility within the RAC network
- Contribute to raising industry standards in digital advertising
How It Works
- Submit Intake Form
Complete the Verification Program intake form to begin. - Sign Terms & Pay Initial Fee
You’ll be contacted to sign the Terms & Conditions and pay the $250 verification fee. - Verification Review
RAC conducts a review of your compliance and quality practices. - Achieve RAC Verified Status
If you pass, you’ll be invoiced $250 for your official RAC Verified status and gain access to the RAC Verified Badge.
Program Fee
- $250 verification fee (non-refundable, required for the review)
- $250 upon successful verification for official RAC Verified status
- $500 annual fee once verified (beginning second year)
