Responsible Advertising
The Responsible Advertising Coalition (RAC) is committed to creating a sustainable digital advertising ecosystem by uniting stakeholders to address invalid traffic, improve ad quality, and ensure compliance across the industry.
Our Core Pillars
- Combat Invalid Traffic (IVT): Identify, prevent, and mitigate fraudulent traffic to protect advertiser investments and customer trust.
- Enhance Ad Quality: Set standards for creative integrity and ensure ads meet the expectations of platforms and users.
- Ensure Compliance: Support alignment with advertising policies, regulations, and best practices.
- Educate & Collaborate: Offer training, resources, and community forums to advance responsible advertising together.
Join Responsible Advertising Coalition!
Join the RAC Advisory Board to make a difference in our online advertising ecosystem through accountability, collaboration, and transparency.